Swatch BIG BOLD Swiss Quartz Silicone Strap

The BIG BOLD collection is a new watch series from Swatch, inspired by bold ideas and designed for even bolder personalities. These models feature a simply striking 47mm watch head, with big arrows pointing the way towards your next move. Swatch is an attitude, an approach to life, a way of seeing the world. The sight of a Swatch watch excites emotion, and wearing one is a way to communicate and express yourself without speaking.

Swatch was founded by Nicolas Hayek in 1983 as a subsidiary of The Swatch Group. There's clearly something that makes Swatch different from every other watch brand - the look, the colors, the design, or perhaps the fact that it's Swiss made and versatile enough to be worn with almost anything. All Swatch watches are labelled Swiss Made, which embodies a concept of quality forged over many years, including technical accuracy, reliability, water-resistance, shock-resistance, elegance, and originality of design.

The iconic Swatch Originals are plastic watches that come in different shapes and sizes, featuring bold colors with trendy, cheeky designs. There are Swatch watches for people of all ages, and a Swatch for every occasion. However, Swatch is more than just market coverage. It is an attitude, an approach to life, a way of experiencing things. The sight of a Swatch excites emotion, and wearing one is a way to communicate, to speak without speaking.

Another Swatch collection is SISTEM51, which features automatic movement, no batteries, and a 90-hour power reserve, housed in a mix of sporty and bold designs. Flip it over, and you'll be able to peek at its inner workings. The Swatch CHRONO collection is practical, sporty, and elegant all at once, easy to wear on different occasions and very light, making it perfect for all kinds of activities. It is also suitable for both men and women.

The BIG BOLD watch has a 47mm round case with a push/pull crown and is water-resistant up to 100 feet. It also offers free battery exchange at Swatch retail locations and a 2-year international warranty. Time is what you make of it, and the BIG BOLD collection is designed to inspire you to dream bigger, bolder, and make the best out of your time.

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